I started as a telehealth project assistant, where I was exposed to digital workflows, user experience, and how systems impact real people. I later transitioned into a clinic coordinator role at a newly opened medical spa, where the owner was building everything from scratch. While the space and services felt luxurious, the website didn’t reflect that at all. I took the initiative to redesign it, teaching myself Squarespace, UX/UI design, and conversion-focused strategy on the spot, and created a modern, elevated site that aligned with the brand.

That experience sparked my interest in web design and showed me how much impact it can have on a business. From there, I was trusted with more responsibility in business operations. I identified inefficiencies, improved workflows, and implemented systems that helped the clinic run more smoothly and grow.

What began as a small initiative turned into a passion for combining design and strategy to create meaningful, scalable results.