WORK | BRIGHTER SMILE
UI / UX DESIGN + 2025
LOCATION
Markham, ON, Canada
BRIGHTER SMILE
TEETH WHITENING
DELIVERABLE
Full website redesign
WEBSITE
OUTCOME
Premium digital presence for an independent cosmetic service
OVERVIEW
SQUARESPACE
UX STRATEGY
WEB DESIGN
A med spa that deserved a website as premium as its treatments
Brighter Smile is a certified teeth whitening service run by Vicky Do, CDAII — a practitioner with 10+ years of clinical dentistry experience. The site needed to feel clean, trustworthy, and approachable: not sterile like a dental office, but not gimmicky like a strip kit brand either. The result strikes that balance — sky blue warmth, confident typography, and a frictionless path from landing to booking.
THE CHALLENGE
The brief was to create a site that builds immediate trust for a solo practitioner in a space where clients are skeptical of unqualified providers. It had to communicate clinical credibility (Vicky's CDAII certification, 10+ years experience) while feeling warm and welcoming — not cold or intimidating.
COLOUR PALETTE
#F1F0F0
#D6EEFF
#87CEEB
#9E8D83
#3D3838
PROCESS
How it was Built
01
03
04
05
Discovery
Design & Build
Handoff & Launch
Mapped the client journey from first Google search to post-treatment. Identified three high-anxiety moments: 'Is this safe?', 'What results will I get?', and 'How much does it cost?' — each needed to be addressed within the first scroll.
02
Brand Direction
Built around a sky blue and white palette evoking cleanliness and calm — a deliberate move away from the sterile blues of medical brands and toward something closer to a spa. The glowing wordmark logo adds a subtle 'bright' effect that reinforces the brand promise.
Information Architecture
Structured the homepage to answer the three anxiety questions in order: Meet Your Technician (credibility), How It Works (safety/process), Treatments (results + pricing). The before/after gallery was moved earlier in the scroll to provide visual proof before the ask.
Built on Squarespace with custom CSS overrides. The booking portal, e-commerce shop (whitening kits), and Instagram embed were all integrated natively. Aftercare page built as a standalone resource to reduce post-treatment support queries.
Soft-launched with Vicky's existing client base, gathered feedback over two weeks, then refined the treatment card copy and CTA placement before public launch.
PROJECT SCREENS
Visual Breakdown
Meraki Skin Clinic
Website Redesign
Mobile Screens
service menu, aftercare page, and treatment overview
Desktop
Landing Page - clinic space, services
TESTIMONIALS
“Their attention to detail and commitment to quality truly stood out. I’ve already recommended them to others.”
— vicky DO, OWNER OF MERAKI SKIN CLINICRESULTS
The Impact
+ 189%
Online bookings in 1 year
4.8min
Avg. session duration (↑ from 2.1min)
−33pt
Bounce rate drop (71% → 38%)
+210%
Gift voucher sales post-launch